About Us

We advance strategic priorities through leading and coordinating the university's internal and external communications and campaigns. We profile Queen's research, projects and people, upholding and promoting reputation and engaging and informing our community and the wider public through exceptional and inspiring communication, content creation and story-telling.

What we do

The Strategic Communications Directorate has responsibility for:

• Research Communications;
• Media Relations;
• Internal Communications;
• Digital communications;
• Alumni Engagement and Philanthropy communications;
• Belfast Region City Deal communications.

We play a pivotal role in shaping, managing and promoting research communication across the University’s three faculties. By highlighting the work of our academic experts, our team helps raise the profile and reputation of the University through proactive, positive, and timely dissemination of research through various media channels, showcasing the positive societal impact locally and globally.

We provide full communications support, including media engagement, developing relationships with journalists, video, photography and social media support, and delivers training and briefing, resulting in high-quality local, national and international media coverage. We work closely with academics and colleagues within the faculties, internal stakeholders across the University, and manage and develop partnerships with external partners including other institutions, charities, government and business.

We partner with the Belfast Region City Deal (BRCD) Programme Team to support communications with a range of stakeholders, including national, regional and local government, City Deal partners, and project and progamme staff at Queen’s. We deliver campaigns and maintain a range of digital channels, including website pages, social media and newsletters, to achieve programme objectives.

We are responsible for conceptualising and delivering key messages under the objectives outlined in Strategy 2030 from an institutional perspective. We work with colleagues across the University to develop newsworthy stories and identify key journalists across print, broadcast (TV and radio) and online media who may be interested in covering these. We also source contributors from Queen’s to respond to emerging news stories, briefing them on the topic area, and provide media training and support as needed.

News releases

We manage institutional communication to staff and students to engage, inform, connect and celebrate our staff and student community and help deliver the University's strategic goals. We work closely with senior leaders and colleagues across Queen's, providing specialist advice, preparing communication plans, delivering internal campaigns and implementing targeted, evidence-based internal communication approaches.

Staff communication channels

Student communication channels

We use social media and digital platforms to tell the world about Queen’s. Whether that’s going behind the scenes to show how Queen’s researchers answer real-world problems, or helping prospective students explore their options, the goal is always the same. Useful campaigns, content and conversations which inspire our audiences to spread the word and change their world for the better.

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Advice and policies

We partner with the Alumni, Engagement and Philanthropy Directorate to deliver communications that maintain lifelong relationships with former students of the University now living and working all over the world.