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MSc | Postgraduate Taught

Digital Business

Entry year
Academic Year 2025/26
Entry requirements
2.2
Attendance
1 year (Full-time)
Places available
TBC (Full Time)

The MSc Digital Business is an innovative one-year full-time programme designed to equip students from diverse academic backgrounds with advanced digital skills and leadership capabilities to excel in the digital economy. A key feature of the programme is its emphasis on practical, real-world applications and employability, offering students multiple opportunities to collaborate with industry leaders in digital business. The curriculum covers a broad spectrum of contemporary digital business topics, including digital strategy, data analytics, artificial intelligence, digital innovation, and e-commerce, while also addressing critical issues such as sustainability, digital ethics, and global digital governance.

By integrating theory with practice, the programme provides students with hands-on experience in a vibrant, tech-enabled learning environment. It addresses critical digital challenges facing organisations and fosters professional connections with digital pioneers. With access to cutting-edge technology and world-class facilities, students will develop the skills needed to drive digital transformation in a range of industries and sectors. This programme is an ideal foundation for careers in roles such as digital strategy, data analytics, digital marketing, consulting, and technology management in global industries. Students on the programme will study seven core modules and one optional module, each worth 15 CATS, and will undertake a Capstone module worth 60 CATS.

A key feature of the programme is its emphasis on practical, real-world applications and employability, offering students multiple opportunities to collaborate with industry leaders in digital business.

Digital Business highlights

Career Development

While competitor courses prepare graduates for roles such as product manager, client relationships/key accounts manager, digital business practitioner, digital transformation specialist, enterprise system specialist. digital platform specialist, entrepreneur, and consultant, the MSc Digital Business at QBS not only equips students for these roles but goes further by emphasising positions that leverage digital technologies to drive strategic insights and business innovation across diverse business functions.

This programme uniquely integrates digital technologies applications within traditional business roles, moving beyond a purely technical or digital transformation focus to develop professionals who can harness digital technologies’ potential to shape organisational strategy and enhance decision-making.

Internationally Renowned Experts

The MSc Digital Business leverages the school’s established expertise in business and management, analytics, and ethics, aligning with the projected need for ethical, skilled digital business practitioners.

World Class Facilities

Queen’s Business School (QBS) has recently undergone an innovative expansion that establishes a benchmark of global excellence for one of the top business schools in the UK and Ireland. A stunning new 6,000 square metre building has been designed with the latest digital infrastructure for media lecture capture, TED Talk provision and collaborative breakout sessions.

Fostering an enhanced social and educational experience the new state-of-the-art QBS venue boasts a 250-seat tiered educational space; 120-seat Harvard style lecture theatre; 150-seat computer laboratory; breakout study spaces; FinTrU Trading Room; a café, and a Business Engagement and Employability Hub.
https://www.qub.ac.uk/schools/queens-business-school/about/student-hub/