Programme Specification
PgCert Marketing
Academic Year 2022/23
A programme specification is required for any programme on which a student may be registered. All programmes of the University are subject to the University's Quality Assurance processes. All degrees are awarded by Queen's University Belfast.
Programme Title | PgCert Marketing | Final Award (exit route if applicable for Postgraduate Taught Programmes) |
Postgraduate Certificate | |||||||||||
Programme Code | MGT-PC-MA | UCAS Code | HECoS Code |
100075 - Marketing - 100 |
ATAS Clearance Required | No | |||||||||||||
Mode of Study | Full Time | |||||||||||||
Type of Programme | Postgraduate | Length of Programme |
Full Time - 1 Academic Year |
Total Credits for Programme | 60 | |||||||||
Exit Awards available | No |
Institute Information
Teaching Institution |
Queen's University Belfast |
School/Department |
Queen's Business School |
Quality Code Higher Education Credit Framework for England |
Level 7 |
Subject Benchmark Statements The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies |
N/A |
Accreditations (PSRB) |
|
Chartered Institute of Marketing |
Date of most recent Accreditation Visit 01-11-18 |
Regulation Information
Does the Programme have any approved exemptions from the University General Regulations No |
Programme Specific Regulations The Postgraduate Certificate in Marketing is based on the University wide modular framework. The certificate will not be separated into different classes dependent on average marks. |
Students with protected characteristics N/A |
Are students subject to Fitness to Practise Regulations (Please see General Regulations) No |
Educational Aims Of Programme
On completion of the programme, the student will:
•foster a stimulating and supportive learning environment which promotes intellectual, professional and personal development
•encourage critical thinking, independent enquiry, and an international outlook
•develop the skills necessary to undertake independent research and continuing professional development
•develop students' skills base, leadership capacity and connections with practice in ways which will enhance their ability to make valuable contributions to the economy and society
•be equipped for careers in management consulting, marketing, industry, or government bodies, private and non-profit organizations at middle management level
•promote engagement with issues of ethics, responsibility and sustainability, and maintain respect for social and cultural differences and openness, fairness, and equality of opportunity in relation to selection, learning, assessment, and support
•develop capacities of critical evaluation of literature, contemporary theories, methods and techniques in international business; management; and marketing and strengthen their ability to communicate, orally and in writing, on topics in international business; management; and marketing
•be prepared for PhD studies in international business; management; and marketing
Learning Outcomes
Learning Outcomes: Cognitive SkillsOn the completion of this course successful students will be able to: |
|
Problem solve |
Teaching/Learning Methods and Strategies Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations. Methods of Assessment Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests. |
Reason logically |
Teaching/Learning Methods and Strategies Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations. Methods of Assessment Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests. |
Conduct independent enquiry |
Teaching/Learning Methods and Strategies Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations. Methods of Assessment Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests. |
Critically evaluate and interpret |
Teaching/Learning Methods and Strategies Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations. Methods of Assessment Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests. |
Self-assess and reflect |
Teaching/Learning Methods and Strategies Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations. Methods of Assessment Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests. |
Learning Outcomes: Knowledge & UnderstandingOn the completion of this course successful students will be able to: |
|
Appreciate diversity and be capable of placing issues within their local and international contexts |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
Engage with issues around ethics, responsibility and sustainability |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
Theoretical and conceptual underpinnings |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
Financial statement analysis |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
Investment management decision making |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
Methods of analysis used to evaluate accounting and financial issues |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
Role of performance management and governance in organisations |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
How to evaluate basic financial and derivative instruments |
Teaching/Learning Methods and Strategies Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics. Methods of Assessment End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning. |
Learning Outcomes: Subject SpecificOn the completion of this course successful students will be able to: |
|
Construct arguments and exercise problem solving skills in the context of theories |
Teaching/Learning Methods and Strategies Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples. Methods of Assessment Both summative and formative assessment methods are used throughout all modules. |
Apply computer-based/statistical packages to analyse and evaluate relevant data |
Teaching/Learning Methods and Strategies Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples. Methods of Assessment Both summative and formative assessment methods are used throughout all modules. |
Read and evaluate international business; management; and marketing related academic literature |
Teaching/Learning Methods and Strategies Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples. Methods of Assessment Both summative and formative assessment methods are used throughout all modules. |
Apply core theories and reasoning in international business; management; and marketing to a selection of applied fields |
Teaching/Learning Methods and Strategies Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples. Methods of Assessment Both summative and formative assessment methods are used throughout all modules. |
Learning Outcomes: Transferable SkillsOn the completion of this course successful students will be able to: |
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Organise and manage their time |
Teaching/Learning Methods and Strategies Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience. Methods of Assessment Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations. |
Synthesise and evaluate information/data from a variety of sources including from databases, books, journal articles and the internet |
Teaching/Learning Methods and Strategies Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience. Methods of Assessment Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations. |
Work both independently and in groups |
Teaching/Learning Methods and Strategies Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience. Methods of Assessment Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations. |
Make effective use of information technology including relevant subject-specific packages |
Teaching/Learning Methods and Strategies Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience. Methods of Assessment Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations. |
Communicate ideas in both written and presentational forms |
Teaching/Learning Methods and Strategies Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience. Methods of Assessment Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations. |
Confidently engage with the world of practice |
Teaching/Learning Methods and Strategies Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience. Methods of Assessment Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations. |
Module Information
Stages and Modules
Module Title | Module Code | Level/ stage | Credits | Availability |
Duration | Pre-requisite | Assessment |
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---|---|---|---|---|---|---|---|---|---|---|---|---|
S1 | S2 | Core | Option | Coursework % | Practical % | Examination % | ||||||
Digital Marketing | MGT7159 | 7 | 15 | YES | -- | 15 weeks | N | YES | -- | 100% | 0% | 0% |
Marketing Analytics | MGT7160 | 7 | 15 | -- | YES | 15 weeks | N | YES | -- | 100% | 0% | 0% |
Strategic Marketing | MGT7175 | 7 | 15 | YES | -- | 15 weeks | N | YES | -- | 100% | 0% | 0% |
Research Methods and Techniques | MGT7158 | 7 | 15 | -- | YES | 15 weeks | N | YES | -- | 100% | 0% | 0% |
Consumer Behaviour | MGT7157 | 7 | 15 | -- | YES | 15 weeks | N | YES | -- | 100% | 0% | 0% |
International Marketing | MGT7108 | 7 | 15 | -- | YES | 15 weeks | N | YES | -- | 100% | 0% | 0% |
Marketing Management | MGT7156 | 7 | 15 | YES | -- | 15 weeks | N | YES | -- | 100% | 0% | 0% |
Accounting | MGT7033 | 7 | 15 | YES | -- | 15 weeks | N | YES | -- | 40% | 60% | 0% |
Notes
Note: A minimum of 60 CATS points across any of the below modules is required for the postgraduate certificate.