In this first talk in 2025 (on-line), hosted as an online keynote/lecture, QUBAMCP (Arts Management & Cultural Policy at Queen's) are delighted to host Dr Alice Demattos Guimarães, a researcher and lecturer at Western Norway University of Applied Sciences, the Business School, with a Q&A chaired by Dr Anders Rykkja. 
   
This event is free but advance booking is required to get access to the online stream.  

Dr Alice Demattos Guimarães is a cultural economist (from Brazil). She holds a PhD from the Western Norway University of Applied Science (HVL). Her doctoral dissertation, entitled 'The Equilibrist Hope' deals with the perspectives and prospective of cultural-creative crowdfunding in a variety of contexts. 

Alice’s talk will explore the topic of digitalization and value co-creation, through the use crowdfunding as a fundraising mechanism. Her talk will introduce the use of crowdfunding as an alternative fundraising mechanism for arts and cultural organisations in the context of Latin America. She will describe and explain how arts and cultural organisations work with crowdfunding and digital patronage through the case of the Formation and Transformation Orchestra (OVO) symphonic orchestra located in Belo Horizonte (Brazil) whose mission is to give young undergraduate classical musicians the opportunity to perform together as a part of an orchestra in a professional setting. OVO is a non-profit association, manage to cover their fixed costs of operating through monthly subscription income gathered through the Évoe platform. 

This event is supported by the School of Arts, English & Languages Education Support Fund. 

Link to tickets (Eventbrite): www.eventbrite.co.uk/e/crowdfunding-and-digital-fundraising-in-latin-america-tickets/