Join our next Thrive Innovation Series webinar where we will be be joined by Professor Keith Goffin, Research Professor at Stockholm School of Economics.

Keith will discuss the Innovation Pentathlon as a framework for key steps on your enterprise innovation journey, focusing on how it can be used to drive innovation performance in line with strategy and improve innovation capability and outcomes. He will also discuss the importance of the innovation audit as a vector setting exercise.

About Professor Keith Goffin

As a business school professor, thought leader and consultant, Keith's primary area of interest is innovation management. He researches the ways in which companies are trying to boost their output of innovative products and services and applies the results of this research in his teaching with MBA students and executives, and in consulting with selected organizations. His portfolio of research is all conducted with Stockholm School of Economics.

What fascinates Keith is the number of companies that say they want to become more innovative but fail to take the right steps to achieve it. His consulting and research areas are:

• Identifying corporate growth opportunities (through new products, services, and new business models)
• Breaking-down barriers to innovation
• Identifying customers' hidden needs -- new methods for market research and developing breakthrough products and services
• Knowledge management in R&D
• Managing new product development
• Creating a 'culture of innovation'