The Chief Executives’ Club at Queen’s was delighted to partner with Digital DNA to bring a CEC event off-campus to St George’s Market on 7 June.

 

Digital DNA, formed in Northern Ireland, attracts some of the world’s leading tech pioneers and organisations to Northern Ireland for lively engagement with local people working as part of our strong knowledge economy. The dynamic conference format and programme enables those attending to share knowledge and build relationships in a vibrant and inviting environment.

 

The CEC’s panel of local and international experts engaged in lively debate to explore the business opportunities, practical examples and implications of the increasing role that data plays in marketing. “The goldmine of data available on consumers today represents a turning point for marketing leaders,” commented panel member Chris Johnston of Queen’s spin-out company Adoreboard. He added, “in a changing digital landscape the key to competing is deeply understanding the consumer better than anyone else and designing a customer experience that delights them at every point”. 

 

The CEC panel was chaired by Dave Birss, Founder of OpenForIdeas.org, and an internationally acclaimed writer, speaker and broadcaster who specialises on creativity and innovation. Dave spent a large chunk of his career as the Creative Director of some of the UK’s biggest and best advertising agencies, including OgilvyOne, McCann World Group and Poke. 

 

The panel also included: 

- Yvonne O’Brien, Group, Chief Insight and Data Officer, with responsibility for overseeing the research, insight and econometric teams across Havas Media Group.  

- Justin Cooke, Venture Partner at Tech VC Northzone, and also a Non-Executive Director of social learning platform FutureLearn, Big Clever Learning and Nile, who sits on No. 10 Downing Street, The British Museum and Age UK's Advisory Boards He was recently inducted into the British Digital Hall of Fame 

- Chris Johnston - CEO and founder of Adoreboard, an emotion analytics firm based at Queen’s University Belfast which helps brands and agencies internationally turn data into emotionally intelligent insights

- Steve Hyde - Chairman at iotec Global and CEO of 360xec, a leading Executive Headhunting business serving the media/marketing and technology industries globally. His background is advertising agencies and he says he is on the lookout for new ideas for business growth and collaboration.

 

For further information on Digital DNA visit this site.