Moira’s research group focuses on studying the ‘head, heart and hands’ (perceptions, attitudes, and behaviours) of actors along the food supply chain to explore food security challenges in three main areas:  

• global food integrity
• nutrition and health
• how we’ll feed the world’s growing population in a sustainable, cost-effective and environmentally friendly way.

Applying a holistic, integrated and experiential approach, Moira’s research group aims to understand actors from ‘farm to fork’ (e.g. farmers, manufacturers, policy-makers, and consumers), using both qualitative and quantitative research methods, to provide implications for policy, practice, and subsequent research. Research in the group has explored, for example: food traceability; food quality (including safety); food fraud, competitiveness, resilience and trust in food supply chains; food marketing; food portion sizes; food shopping; and cooking/food skills.