Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing. The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Book now and join Programme Director Dr. Mark Palmer for an insight into the programme.

You will have the opportunity to find out more about the course content, including modules, assessment types and teaching styles. You will also have the chance to ask any questions you have about the programme or study at Queen's in general.