Game-Changing Insights Await: ‘Financial Game Plan – Sports Technology Investment in NI'
Queen’s Business School is excited to present ‘Financial Game Plan: Sports Technology Investment in Northern Ireland’, a must-attend event for alumni, entrepreneurs, investors, and sports technology professionals.

This exclusive panel discussion will bring together top sports tech founders to explore the funding landscape, investment trends, and the future of innovation in the sector.
An Elite Line up of Speakers
Chaired by Eoin McMullan, a prominent Chartered Accountant and Partner at Hill Vellacott, this event will feature an outstanding panel of sports technology pioneers who have successfully built and scaled businesses in the industry:
🏉 Andrew Trimble – Senior Director of Athlete Performance, Teamworks & Former Irish Rugby International
A household name in Irish sport, Andrew transitioned from a 70-cap international rugby career to the cutting edge of sports technology. He co-founded Kairos, a scheduling and communication platform for elite teams across the Premier League, MLB, and NBA, which was acquired by Teamworks in 2023. Now, Andrew is shaping the future of athlete performance technology on a global scale.
🏌️ Dr Brian Smith – Head of International Growth, NBC Sports Next
Co-founder of BRS Golf, the company that revolutionised online tee-time booking for the UK and Ireland. After selling BRS Golf to NBC Sports Group (Comcast) in 2013, Brian now leads international growth for one of the biggest names in sports broadcasting and technology.
📹 Mark Shields – Founder & CEO, Taka
Mark’s company, Taka, is transforming how sports content is delivered. His technology enables personalised short-form content for fans, athletes, coaches, and scouts, with consulting solutions already in place for top UK and US football teams. A major Sky Sports partnership is set to launch in 2025, marking a huge step in fan engagement.
🏃♀️ Naomi McGregor – Founder & CEO, Movetru
A multi-award-winning entrepreneur, Naomi is at the forefront of wearable sports technology. Movetru provides real-time performance metrics for athletes, helping to mitigate injuries, optimise movement, and enhance performance. Naomi’s cutting-edge innovation is empowering data-driven decision-making in elite sport.
Why Attend?
🔹 Exclusive investment insights – Learn how to attract funding and scale a sports tech business.
🔹 Global sports industry trends – Get the latest on innovation in athlete performance, fan engagement, and wearable tech.
🔹 High-impact networking – Meet sports tech entrepreneurs, investors, and business leaders in Northern Ireland.
Limited Spaces – Register Now!
This FREE event is expected to sell out fast! Secure your spot today and be part of the conversation shaping the future of sports technology investment in Northern Ireland.
🔗 Register Here: Event Page
Media
Joanne Harvey