Mark’s research is on the workings of institutions at the intersections of industrial markets, technologies in use, policy and organisational strategies. Mark is presently researching early stage environments in market or technology breakthroughs for net zero pathway transitions. He teaches strategic marketing and entrepreneurship to postgraduates.
Programme Director (MSc Marketing)
Director of Executive Education, UK & Ireland
DPhil (Ulster University)
markets; institutional change; net zero transitions; marketing; innovation; technology; geothermal energy sector
