AI Screen Skills - Focus Group

QUB Medialab are conducting a comprehensive regional research project to explore the use, knowledge, and perceptions of Artificial Intelligence (AI) technologies among professionals in content production. 

To support the research, QUB Medialab are hosting a focus group to identify the drivers shaping the future, which are most important for the future skills challenges facing the sector and to identify certain and uncertain outcomes resulting from the action of drivers.

Date and time: 9:30am to 12:30pm 24 May 2024

Location: Senate Room - Lanyon Building

Agenda:

Workshop context and aims - 5 mins. 
Introduction to Driver Mapping and the PESTLE approach - 15 min.
Brainstorm the drivers – 45 mins.

Break - refreshments provided.

Map the drivers - 45 mins.
Review the Drivers - 30 mins.

Lunch - refreshments provided.

This research is aiming to gather a wide range of insights and experiences from across the Film, TV, Animation, and Games industries to answer questions such as, how is AI going to change the sector?  What skills, jobs and departments will be displaced in the short, medium, and long-term?  What are the potential new entrant pathways? What are the examples and active use cases of AI applications in the sector? How to identify potential issues on the horizon and the velocity of technology change? 

Data collected from the study will be fully anonymous and aggregated with data from other participants. Therefore, there will not be an option to remove your data from the study once you have submitted responses to the survey or participated in group discussions during focus groups.

This focus group presents an opportunity for voices across the Film, TV, Animation, and Games industries to be heard and we welcome everyone, regardless of background, discipline, or level of experience to contribute to a richer understanding of AI's current and future impact.

For any further information or questions, please feel free to contact Darragh Lydon D.Lydon@qub.ac.uk

About the MediaLab: 

email: MediaLab@qub.ac.uk