The grant will allow the team to develop a branding and marketing strategy to communicate the Crescendo programme externally to stakeholders and funders. This activity will take place consulting with a wide range of stakeholders including children, parents, schools, policy makers, practitioners and statutory agencies on programme development and branding/marketing.

The initiative will enable the solidification of the programme’s strategic plan which will strengthen and bolster the communication and reach of programme to a variety of stakeholders. In addition, it is anticipated this work will also lay the foundations for future applications for research funding and programme delivery.